Branding, Graphic Design

AXA

Project details

Client

AXA

Agency

Tonic Agency

Category

Branding, Graphic Design

Branding and awareness campaign for AXA. The intention was to highlight the ethical and charitable aspects of the business to drive engagement. The campaign was designed to retain the characteristic red ‘switch’ and to be deployable through posters and social media. Some ads were tailored to specific markets, while more generic ones were designed to be across multiple markets.

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